RETAIL INTERIOR DESIGN

RETAIL INTERIOR DESIGN

In the retail industry, consumer experience directly affects the bottom-line. And one of the main factors that translate to the customer experience is retail design. The ambience of a retail store helps in not just attracting customers and selling products, but also decides how much time people spend in the store, and hence how much money they spend. It also helps create a brand identity that connects the brand with its consumers and employers.

A highly specialised discipline that incorporates elements of interior decoration, industrial design, visual merchandising, graphic design, ergonomics, and advertising, retail design is a field that requires not just knowledge and skills but also a wealth of experience. This is the edge that Vegas has in the market. With our clearly defined processes and highly customised approach, we ensure transparency, timely delivery and a pleasant design journey. Display functionality and space optimisation are key factors in our proposals to cater to the operation needs of each individual business.

Understanding Requirements and Regulations

Retail businesses function in different kinds of premises and with different requirement guidelines as well as regulations.

Individual units in shopping malls must abide by the design & renovation guidelines from the management corporation, usually to ensure that the shopfront guidelines are observed to allow smooth flow of traffic. Prominent malls in the Orchard belt will also consider the ideal image for each individual store to cater to the targeted audience.

Kiosks in shopping malls – Guidelines for this particular type of retail unit will usually be stricter as they are open spaces which are more directly in the path of the general public. Therefore, the design elements are usually more controlled to blend in with the overall image of the mall. Additional guidelines will also be in place to ensure that the safety and traffic flow of shoppers are well observed and not compromised.

Allocated spaces within a departmental store – Most departmental stores will have their own design & renovation department to make sure that the overall concept of the departmental store is intact. In such cases, there are more restrictions in terms of materials used and lighting.

Shop-houses – In general, there are different types of shop houses such as HDB rented, HDB purchased, private, etc. and they will have their respective sets of guidelines and regulations. There will be opportunities for more free play in terms of design in this case.

Understanding the Business Requirements

Post understanding the requirements and regulations we analyse the following pointers which are important in order for us to create an ideal design proposal for your business:

• Business model and culture
• Brand identity
• Product types and category
• Range of targeted consumers
• Traffic pattern
• Consumer behaviour
• Overall ambience
• Mode of Operation

After analysing the above-mentioned points, we will be able to develop design ideas which are capable of bringing out the character of the products on display, projecting the correct image in attracting the targeted consumers and eventually translating them into sales.

Decor Elements

The scope of incorporating decor in retail is vast- colours, presentation methods, innovative use of lighting, mirrors, flooring, unique display units, art, contemporary staircases, furniture and much more. Keeping your brand personality, target audience and objective in mind, we will add the right kind of decor to your space.

Executing and Realising Our Design Solutions

We take complete ownership of the entire process from the coordination to the implementation with regular updates and complete transparency.

To view our completed office interior design projects click here

For more details call as at +65 6252 5522